The primary goal of a successful restaurant is to get as many people into their restaurant as possible, impress them with a good level of service and provide a quality dining experience.
If a restaurant is not full at all times, it can lose money, as restaurants need to pay store rental, utility expenses, staff wages and perishable food.
Traditional advertising can be expensive, but inexpensive (even free) options exist which still work to effectively get the “word of mouth” out about your restaurant.
Digital media has now become a given for any small business. Using a few different social media platforms can reach a wide audience and help promote your restaurant in a viral word-of-mouth fashion.
Advertising for a New Restaurant
New restaurants need advertising to get customers in the door. Before you begin placing newspaper ads and building a fan page on Facebook, identify who your target audience.
Are you hoping to lure in local families, business people, the after-hours crowd? Once you’ve decided who you want to attract, determine how much money you have to spend on your initial advertising campaign.
Advertising for a new restaurant is essential and making sure you appear in Google, Facebook, Tripadvisor, GoNow is critical.
Digital Media for Restaurants
Digital media offers restaurants a way to build a robust online presence, which in turn establishes brand loyalty with existing customers and attracts potential customers.
Digital media marketing campaigns offer restaurants great opportunities to sell products and services beyond the typical sit-down experience (think catering, merchandise, and gift certificates).
We recommend that you utilise sites like Facebook, Twitter, Pinterest, Instagram and GoNow. Using these tools helps piece together and build online identities for businesses across virtually every industry.
Finally, digital media allows restaurants to check up on the competition.
Advertising All Year Long
Restaurant advertising and marketing approaches should change with the seasons, from the busy holidays like Valentines and Mother’s Day to the slow seasons in between. Find plenty of ideas to keep business coming in all year round, including wine tastings, drink specials, and catering. You will also find advice for keeping to-go menus updated and when to begin advertising for different seasons.
Restaurant promotions are great because they can run daily or weekly, all year long. They offer the perfect opportunity to show customer appreciation and bring in some extra business at the same time. Restaurant promotions can range from a nightly happy hour to an annual customer appreciation day, with drink and dinner specials.
Promotions can be traditional, such as two-for-one dinner specials or out of the ordinary, such as a Jazz quartet playing between certain times. In turn, they return to eat and drink at your restaurant and tell their friends to do the same.
You can also integrate promotions with your social media campaign. For example, offer a contest for customers who post a selfie at your restaurant on Instagram or Facebook where any participant will be entered to win a gift certificate, or a free t-shirt, etc.
This does two things: it invites customers to start a conversation about your restaurant with their social circle, showing how much they like it and it encourages others to like your pages and check out your business.
You should also utilise promotional tools like GoNow to attract nearby people who are looking for something to eat and if possible offer them some incentive to visit, like a discount or special offer, free glass of wine, or a new menu or simply highlight what makes you better than other options in the area.
The key to good advertising is consistency. Running ads and posting on GoNow and social media regularly helps keep your restaurant relevant online and serves gentle, fun reminders to customers that it’s time they stop by for a drink and dinner.
You can advertise your restaurant for free on GoNow. Sign up today.